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Trademarks and Patents - What You Need to Know

Chris Tanner

Chris Tanner is an Attorney that specializes in trademark and patent law. In this episode, Chris shares with the audience how many people do not even need attorneys to handle some of this work and how many people are wasting their money by even bothering with patents. After listening to this episode, you will come away with a much deeper understanding of trademarks and patents as we touch on the points below:

1) introduction to what patents and trademarks do and don’t do

2) some common myths/misunderstandings about patents/trademarks

3) all inventors should focus on customers, revenue, cash-flow, with patents being about ~5% of their concern 

4) why stealing someone’s invention is vastly over-rated as a concern, and filing for patent may not help much if someone does steal it (commonly misunderstood)

5) ways to “hedge” the patent system, how to keep patent costs down yet still participate

6) all the different ways that patents can be a colossal, gigantic waste of money and concentration, yet some inventors over-focus on this

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