In this show we speak with Lindsey Carnett, CEO and President of Marketing Maven, about the rise of influencer marketing. With the increase of technology and social media portals, more and more people are given opportunities to build communities where they are the center of influence. Whether it's through a Facebook group, a blog, or a massive following on Instagram or Twitter, business owners today need to understand and work to build a center of influence for their brand.
Lindsey was named a Folio Magazine 2015 Top Woman in Media and featured in the Forbes Most Powerful Women Business Leaders issue and Lindsey has taken her business expertise globally to enlighten marketing peers, clients and students about best practices in using PR to drive sales, improve organic SEO and grow a positive online reputation. Having spoken at high profile national marketing and consumer products conferences and guest lectured at universities, Lindsey has gained the reputation as an expert in the field of marketing and public relations.
Most recently Lindsey received a Top Women in Business Award from Pacific Coast Business Times, a Silver Stevie Award as Female Entrepreneur of the Year, was named a Top 25 Largest Women Owned Business in San Fernando Valley Business Journal and received multiple 40 Under 40 Awards. A graduate of the Goldman Sachs 10,000 Small Businesses program and current VISTAGE and Women Presidents’ Organization member, Lindsey also sits as the Content Committee Chair for the Electronic Retailing Association, the Vice Chairman of the California Lutheran University Victory Club.