For the last two decades, Alex Rodriguez has developed high-end digital campaigns for some of the world’s most renowned brands. He is also an international speaker, blogger (12 years), and podcaster (10 years). He is the author of “Digital BACON: Make Your Online Presence Irresistibly Attractive.” He published his book to show business owners, decision-makers, and marketers the five qualities that make brands sizzle online. Alex has had the privilege of developing both strategy and creative on successful online experiences for brands such as Disney, Busch Gardens and Home Shopping Network among many others, which have resulted in millions of dollars in sales in record periods of time.
The book itself is a case study of a successful launch:
In this episode, learn about what is working and what is not working in digital /social media marketing and how YMMY stays ahead of the curve through their research and continual client interaction.