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Differentiating Yourself In Real Estate

Aaron Hendon

Aaron Hendon is a Seattle Realtor, real estate investor, author, educator and speaker. He is managing partner of Christine & Company, a Seattle Magazine awarded Five Star Real Estate Agent, winning team for the past 5 years and individual Rising Star in Seattle Real Estate winner this year. He is also the author of the book "Don't Get Fooled Again" available on Amazon and his website at www.christine-and-company.com. Pick up a copy of it today and get on his list for a free copy of his upcoming book "Real Estate Blind Spots"

On this episode, we discuss:

  • Promoting your business via metrics others may not be using
  • When selecting a real estate agent, what numbers do people normally focus on and what numbers SHOULD they focus on instead?
  • What is the real cost of working with the wrong Realtor?
  • Why don’t people interview real estate agents the way they’d interview most other employees?
  • Do discount brokers really save you money and why is negotiating a “better” fee from your Realtor not a good idea?
  • Why you shouldn’t hire a Realtor just because you see a lot of their signs

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